Fractional CMO
The 'WHY' of it?
Why do small & medium businesses need a fractional CMO?
In the dynamic world of business, small and medium-sized enterprises (SMBs) often face the challenge of scaling their marketing efforts without breaking the bank.
Limited Marketing Expertise: SMBs often lack in-house marketing expertise, struggling to keep up with the ever-evolving marketing landscape and effectively reaching their target audience.
Inadequate Marketing Resources: With limited budgets and manpower, SMBs find it difficult to allocate sufficient resources to marketing, hindering their ability to create compelling content, manage social media presence, and run targeted campaigns.
Lack of Strategic Direction: SMBs often lack a clear marketing strategy, resulting in unfocused campaigns and missed opportunities. A fractional CMO can provide the strategic guidance needed to align marketing efforts with business goals.
The 'WHAT' of it?
What does a 'Functional CMO' do?
Provides strategic marketing leadership and expertise to small and medium-sized businesses (SMBs) without the need for a full-time CMO.
Develops and implements comprehensive marketing strategies aligned with business objectives and target audiences.
Manages and optimizes marketing campaigns across various channels, including digital, social media, and content marketing.
Analyzes marketing data and performance metrics to measure campaign effectiveness and identify areas for improvement.
Provides coaching and mentorship to in-house marketing teams, enhancing their skills and expertise.
And the 'HOW' of it?
How does Brand Scalers get you the right Fractional CMO?
We carefully listen to founders and business owners who want to have a Fractional CMO help them achieve their business objectives and find the right fit from our network of 50+ senior professionals from various industries to become the Fractional CMO for your business. We carefully select experts who have been there and done that to be part of our pool.
Some of the key things that are critical in this are given below
Find a Fractional CMO who has the Industry & Functional Expertise
Is able to work effectively with the owners & founders
Is hands-on and not just theory because each good idea needs even better execution
Creatives & Content
The 'WHY' of it?
Why do we need the attention catching creatives & engaging content
Humans think in stories and remember in stories! A famous quote from the book Sapiens is very apt on this - "You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey heaven"
In the attention-deficit economy, where consumers are bombarded with an overwhelming amount of information, Great Creatives and Content is more than half the job done .
Attention-catching creatives and engaging content are essential tools for driving business growth and achieving a higher return on investment (ROI).
Reduced reach or conversion costs: By capturing attention and driving engagement, you can reach more of your target audience with fewer marketing dollars.
Increased brand awareness and recall: Memorable creatives and engaging content leave a lasting impression on consumers, making your brand more recognizable and top-of-mind.
Improved customer engagement: Engaged customers are more likely to become loyal brand advocates, driving repeat business and positive word-of-mouth.
Enhanced brand reputation: Thoughtful and creative content elevates your brand's perception, positioning it as a leader in your industry.
The 'WHAT' of it?
What are the attributes of High Quality Creatives & Content?
Clarity and Simplicity: The message should be clear, concise, and easy to understand, leaving no room for ambiguity.
Single-Minded Proposition: Focus on a single, compelling idea that resonates with the target audience and drives action.
Impact and Memorability: Leave a lasting impression on the audience, making the message or story stick in their minds.
Emotional Appeal: Evoke emotions that connect with the audience on a deeper level, creating a stronger bond with the brand.
Visual Storytelling: Utilize powerful visuals, such as images and videos, to tell a compelling story that captures attention and conveys the message effectively.
Brand Consistency: Maintain a consistent brand voice, tone, and aesthetic across all creatives and content, reinforcing brand identity.
Truthfulness and Authenticity: Be honest and genuine in the message and presentation, avoiding misleading or exaggerated claims.
Target Audience Relevance: Tailor the creatives and content to the specific interests, needs, and preferences of the target audience.
Measurable Results: Set clear objectives and metrics to evaluate the effectiveness of the creatives and content, ensuring they align with marketing goals.
And the 'HOW' of it?
How does Brand Scalers get you the right Creatives & Content?
At Brand Scalers, we have Mad Men from both sides of the table from the world of Marketing. The ones who once sought for Great Creatives that move the souls, and the ones who evoked the magic to do just that. A bunch of creators across Digital, TV, and Films would help craft stories with Brains of Marketing steering them in the right direction to achieve the business objectives.
Performance Marketing
The 'WHY' of it?
Why is 'Performance Marketing' critical for Startups & MSMEs?
'Half the money I spend on advertising is wasted; the trouble is I don't know which half. ' This famous quote is in deep trouble of becoming a thing of the past. All because of Performance Marketing.
Today with the possibility of data-driven decision making on various Performance Marketing platforms a Founder, an Owner, or a Marketing Leader can figure out various permutation & combinations what works for their brand in a very short period of time and very often in a small budget.
This has given the new age brands and business an arsenal to fight with the global brands with deep pockets by spending on what works and scaling their business.
The 'WHAT' of it?
What are the key aspects to consider in Performance Marketing?
Measurable Results: Performance Marketing allows for precise tracking of key performance indicators (KPIs), enabling businesses to measure the success of their campaigns and make data-driven decisions.
Cost Efficiency: the cost-effectiveness of Performance Marketing, where advertisers only pay for actual results, such as clicks or conversions, ensuring optimal use of marketing budgets.
Targeted Advertising: Performance Marketing enables businesses to target specific demographics and user segments, ensuring that marketing efforts are directed towards the most relevant and potentially lucrative audiences.
Scalability: one of the strengths of Performance Marketing is its scalability. Businesses can easily scale up successful campaigns to reach larger audiences and capitalize on positive performance indicators.
Real-Time Optimization: Advertisers can quickly analyze campaign performance and make necessary adjustments on the fly, ensuring campaigns stay relevant and effective in dynamic markets.
And the 'HOW' of it?
How can Brand Scalers get you the right ROI from your Performance Campaigns?
Brand Scalers has expertise of ex-Googlers and mentorship from senior leaders from Google India.
The biggest pain of Marekters today is to get quanitfied business outcomes and our team just knows how to brings not just Likes and Engagement but also final conversions.
We have run muti-million dollars worth of Performance campaigns across industries and phases of conversion funnels.
Social Media Marketing
The 'WHY' of it?
Why does your business need a powerful social media presence?
In today's digital age, a powerful social media presence is no longer a luxury; it's a necessity.
Social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, generate leads, and drive sales. With over 4.6 billion social media users worldwide, it's a vast and ever-growing marketplace that you cannot afford to ignore.
Increased brand awareness: Like Nike's inspiring athlete stories or Starbucks' aesthetically pleasing coffee shots, social media allows you to showcase your brand's personality, values, and unique offerings to a vast and engaged audience. Consistent, engaging content establishes your brand as a thought leader, leaving a lasting impression on potential customers.
Enhanced customer engagement: Similar to how Dollar Shave Club's humorous videos or Sephora's interactive beauty tutorials foster connections, social media provides a direct line for interacting with your customers. By actively engaging with their comments, questions, and feedback, you build relationships, address their concerns, and cultivate a loyal following that promotes your brand.
Targeted marketing opportunities: Facebook's precise audience targeting or Instagram's influencer partnerships let you reach your ideal customers with laser precision. Leveraging user demographics, interests, and online behavior, you can tailor your marketing messages to resonate with the right audience, maximizing your ROI.
Real-time insights and analytics: Like McDonald's tracking social media mentions for menu optimization or Coca-Cola analyzing consumer sentiment to guide product development, social media provides a wealth of data and analytics. By analyzing social media trends, engagement metrics, and customer feedback, you can refine your strategies and optimize your marketing efforts for success.
The 'WHAT' of it?
What are the best practices for Social Media Marketing?
Define your goals and target audience.
Example: Nike's goal is to empower athletes of all levels to achieve their potential. Their target audience includes athletes, fitness enthusiasts, and anyone who values sportsmanship and self-improvement.
Result: Nike has a strong and engaged social media following of over 260 million people on Instagram alone. Their inspiring athlete stories and motivational content resonate with their target audience, promoting brand loyalty and positive brand image.
Create a consistent and engaging content calendar.
Example: Starbucks consistently shares visually appealing images and videos of their coffee creations, along with behind-the-scenes glimpses of their baristas and stories about the impact of their coffee on communities around the world
Result: Starbucks has over 225 million followers on Instagram, making it one of the most followed brands on the platform. Their consistent and engaging content keeps their audience coming back for more, fostering a strong brand identity and driving customer engagement.
Use a variety of content formats.
Example: Dollar Shave Club's humorous videos were instrumental in their meteoric rise to success. They also utilize infographics, memes, and customer testimonials to connect with their audience in a fun and relatable way.
Result: Dollar Shave Club's creative and engaging content has garnered millions of views and helped them acquire over 4 million customers. Their videos are often shared and discussed on social media, generating buzz and increasing brand awareness.
Engage with your audience.
Example: Sephora actively responds to comments, answers questions, and participates in conversations with their followers. They also host live Q&A sessions and contests to further engage their audience.
Result: Sephora's active engagement with their audience has created a loyal and passionate community of beauty enthusiasts. Their social media presence is a valuable tool for gathering customer feedback, promoting new products, and building brand loyalty.
Track your results and make adjustments as needed.
Example: McDonald's uses social media analytics to track mentions of their brand, identify customer sentiment, and measure the effectiveness of their campaigns. They use this data to refine their strategies and optimize their social media marketing efforts.
Result: McDonald's social media presence has helped them improve customer perception, increase brand awareness, and drive sales. Their data-driven approach ensures that their social media marketing efforts are aligned with their business goals and objectives.
Collaborate with influencers.
Example: Coca-Cola has partnered with a diverse range of influencers, from musicians and athletes to fashion gurus and food bloggers. These collaborations help them reach new audiences and promote their brand in a more authentic and relatable way.
Result: Coca-Cola's influencer marketing campaigns have generated significant buzz and engagement on social media, helping them connect with younger generations and expand their customer base. Their collaborations have also led to increased brand awareness and positive brand sentiment.
Social Media is a platform where a brand can speak its brand identity effectively to engage and acquire customers. Many new age brands have proven this to be a successful book however it needs to carefully managed as it also opens up a window for criticism from anyone instantly.
And the 'HOW' of it?
How does Brand Scalers help you become more social?
Do you know what is the secret recipe for a powerful social presence?
Content!
We Brand Scalers believe in putting up a content plan that your audience wants to listen and not the other way around. Multiple studies have shown that consumers use social media as entertainment and with advent of short form content this has become more of a norm.
Our story tellers and content creators will put up great content, consistently for your business.
E-commerce Management
The 'WHY' of it?
Why do your business needs to be selling online?
Let me tell you a parallel, A shoe shop in a town decided to sell on e-comm platforms like Amazon, Flipkart and even used a tech partner to set up a Shopify. Why asked everyone around him! And the simplest answer was that now I sell to whole India and have increased my target customer base by 10000 times.
E-commerce is a must for all type of businesses as it gets you bigger audience, 24/7 sales, more data, more brand awareness.
The 'WHAT' of it?
What are the most important business rules for selling online?
User-Friendly Website:
Ensure your website is easy to navigate and mobile-friendly.
Example: Amazon's simple and intuitive interface contributes to its user engagement.
Clear Product Information:
Provide detailed product descriptions, specifications, and high-quality images.
Example: Apple's product pages offer comprehensive details, aiding customer understanding.
Secure Payment Options:
Implement secure and diverse payment methods to build trust.
Example: PayPal's secure payment system is widely trusted by online shoppers.
Effective Logistics and Shipping:
Optimize shipping processes for timely and reliable delivery.
Example: Fast and reliable shipping contributes to the success of platforms like Etsy.
Customer Reviews and Ratings:
Encourage and showcase customer reviews to build credibility.
Example: TripAdvisor's reliance on user-generated reviews influences travel decisions.
Personalized Marketing:
Implement personalized marketing strategies based on customer data.
Example: Netflix's recommendation algorithm tailors content to individual preferences.
Social Media Integration:
Leverage social media for marketing and customer engagement.
Example: Instagram's shopping feature enables businesses to sell directly on the platform.
Cross-Channel Consistency:
Ensure a consistent brand experience across all online channels.
Example: Coca-Cola maintains brand consistency across various online platforms.
Return and Refund Policies:
Clearly communicate and adhere to fair return and refund policies.
Example: Nordstrom's lenient return policy contributes to its positive customer perception.
SEO Optimization:
Optimize content for search engines to improve discoverability.
Example: eBay's effective SEO strategy contributes to its high search rankings.
And the 'HOW' of it?
How does Brand Scalers help you sell and market on e-comm platforms?
Today e-comm platforms are cluttered with multiple brands and finding a space in that clutter is a humongous challenge. Many brands give up e-commerce due to efforts involved in finding visibility with profitability.
Our e-comm experts not just get you onboarded on all platforms smoothly but also fast-track the sales journey with their years of experience of selling online and scaling up brands across globe.
Now no need to invest heavily in building an ecomm team internally but rather outsource to use for effective business management.
SMS & WhatsApp Marketing
The 'WHY' of it?
Why do you need to use SMS and WhatsApp in your marketing mix?
Direct messaging to your customer base is an underrated marketing channel due to its 1-to-1 nature. The world does not know which brands a consumer is interacting with, hence the less mention of it. World over many industries like Food, Banking, etc have been using the database they have of their users.
The new D2C brands too use SMS and WhatsApp to interact and sell again to their user base.
With WhatsApp this has picked up an amazing pace with strong benefits like Personalization, Immediate Reach, Interactive Communication and Targeted Promotions.
The 'WHAT' of it?
What are the ways of doing SMS or WhatsApp Marketing?
Both of these direct messaging tools can be done on the user base of your previous customers or via Telecom operator database.
Brands can target basis below -
Demographics: Segment your subscribers based on age, gender, location, income level, education, or other demographic factors that align with your target audience and product offerings.
Purchase History: Segment your subscribers based on their past purchases, frequency of purchases, or product categories they've shown interest in. This helps you send targeted promotions or product recommendations that are relevant to their past behavior.
Behavioral Data: Segment your subscribers based on their website interactions, email engagement, social media activity, or app usage. This behavioral data can reveal patterns and preferences, allowing you to send personalized messages based on their online behavior.
Interests and Preferences: Segment your subscribers based on their stated interests, hobbies, or lifestyle preferences. This can be gathered through surveys, questionnaires, or opt-in options during registration.
Engagement Levels: Segment your subscribers based on their level of engagement with your SMS messages. This includes open rates, click-through rates, and response rates. Active subscribers can receive more frequent and personalized messages, while less engaged subscribers may benefit from re-engagement campaigns.
Time Zone and Location: Segment your subscribers based on their time zone or location to ensure that your messages are delivered at an appropriate time for each recipient. This consideration is crucial for time-sensitive promotions or event announcements.
Customer Lifecycle Stage: Segment your subscribers based on their stage in the customer lifecycle, such as new leads, active customers, or potential churners. This allows you to send targeted messages that are relevant to their current relationship with your brand.
And the 'HOW' of it?
How does Brand Scalers help you in SMS or WhatsApp Marketing?
Our industry experts have decades of experience in using direct marketing tools.
Our special service DM+ (direct messaging plus) is an amazing way of sending SMS and WhatsApp message to your own database or without any database.
We have exclusive tie-ups with telecom carriers to target users basis Demographics (Age, Gender), Geography (Pin Code, City, State), Device Cost (Low end, High end, Ultra High end) and Brand or Category Affinity (Food Lovers, Online Shoppers, etc)
We offer best services with complete transparency.
Influencer Marketing
The 'WHY' of it?
Why do your brand needs to be mentioned by Influencers?
"Influencer marketing is the most authentic marketing channel available today." - Ann Handley
This quote is very relevant to many businesses, as researches have shown that consumers believe the content coming from influencers more than the brands. Along with authenticity, Influencer marketing also provides more benefits as below.
Reach a wider audience: Influencers have large and engaged followings on social media, allowing your brand to reach a wider audience beyond your existing customer base. This can help you expand your brand awareness, attract new customers, and drive sales.
Build brand affinity and loyalty: Influencers can help you connect with your target audience on a more personal level, fostering brand affinity and loyalty. Their engaging content and positive recommendations can encourage consumers to become loyal advocates for your brand.
Generate buzz and excitement: Influencers can create buzz and excitement around your brand by sharing new product launches, exclusive offers, or behind-the-scenes glimpses. This can generate interest, drive traffic to your website, and increase sales.
Gain valuable insights and feedback: Influencers can provide valuable insights and feedback about your brand, target audience, and marketing strategies. Their experiences and perspectives can help you refine your approach and improve your overall marketing efforts.
Amplify your brand's voice: Influencers act as an extension of your brand's voice, amplifying your message and reaching a broader audience. Their content can help you establish your brand's personality, values,
The 'WHAT' of it?
What are the various ways of doing Influencer Marketing?
Brand partnerships: This is the most traditional form of influencer marketing, where businesses collaborate with influencers to create content that promotes their products or services. This can be done through a variety of channels, such as social media posts, blog articles, videos, or product reviews.
Affiliate marketing: This type of influencer marketing involves compensating influencers for every sale they generate through a unique affiliate link or code. This can be a very effective way to drive conversions, as influencers are incentivized to promote products that they believe in.
Product seeding: This involves sending influencers free products to try and review. If the influencer is impressed with the product, they may create content about it on their own initiative. This can be a great way to generate organic exposure for your brand.
Social media takeovers: This involves giving an influencer control of your brand's social media account for a period of time. This can be a great way to reach a new audience and get fresh perspectives on your brand.
Contests and giveaways: This is a fun and engaging way to get influencers involved in promoting your brand. You can run contests or giveaways where influencers offer prizes to their followers in exchange for sharing your brand's message.
Ambassador programs: This involves establishing long-term partnerships with influencers who are a good fit for your brand. Ambassadors are typically compensated for their work and may be given exclusive access to new products or events.
And always remember below while dealing with Influencers
Choose the right influencers: It's important to partner with influencers who have a strong following among your target audience and who align with your brand values.
Create clear expectations: Be clear about what you expect from the influencer in terms of content, deliverables, and timelines.
Track your results: Use analytics tools to track the success of your influencer marketing campaigns. This will help you understand which tactics are working best and where you can improve.
And the 'HOW' of it?
How does Brand Scalers help you with Influencer Marketing?
We have dealt with 100s of Influencers on monthly basis and we believe that its about quality and relevancy when it comes to influencer marketing. We have delivered multiple viral campaigns with millions of views for our clients.
We will help you ideate the influencer campaign in line with your brand campaign to executing and preparing an engagement report.
We transparently take 10% commission on Influencer fee instead of any hidden fee to ensure brands and influencers work on a long term model.
Loyalty & CRM
The 'WHY' of it?
Why do we need Loyalty and CRM tools in the marketing?
Businesses need loyalty and CRM tools in marketing to:
Build and maintain customer relationships: These tools help businesses collect, organize, and analyze customer data, enabling them to understand their customers' preferences, needs, and behavior. This information can be used to personalize marketing messages, provide targeted offers, and deliver exceptional customer service, fostering stronger customer relationships.
Increase customer retention and loyalty: By understanding their customers better, businesses can use loyalty and CRM tools to create tailored loyalty programs, offer personalized rewards, and provide exclusive benefits to their most valuable customers. This can encourage repeat business, reduce customer churn, and enhance brand loyalty.
Improve customer satisfaction and advocacy: By delivering personalized experiences, addressing customer concerns effectively, and resolving issues promptly, businesses can enhance customer satisfaction and turn their loyal customers into brand advocates who promote their products or services to others.
Gain valuable insights and make data-driven decisions: Loyalty and CRM tools provide businesses with a wealth of data about their customers, their interactions, and their purchasing patterns. This data can be analyzed to identify trends, optimize marketing strategies, and make informed decisions that drive business growth.
Track marketing campaign effectiveness: These tools enable businesses to track the performance of their marketing campaigns, measuring metrics such as open rates, click-through rates, and conversion rates. This allows them to identify which campaigns are most effective and allocate their marketing resources accordingly.
Personalize marketing messages and offers: By understanding their customers' individual preferences and purchase history, businesses can use loyalty and CRM tools to send targeted marketing messages and offers that are more likely to resonate with each recipient. This personalized approach can increase engagement, conversion rates, and ROI.
Streamline customer service operations: These tools provide a centralized platform for managing customer interactions, allowing businesses to track inquiries, resolve issues, and provide support efficiently. This can improve customer satisfaction and reduce customer service costs.
In summary, loyalty and CRM tools are essential for businesses to build strong customer relationships, drive customer retention, enhance customer satisfaction, and make data-driven decisions that drive business growth and success.
The 'WHAT' of it?
What are the best practices & tools in Loyalty & CRM?
Best Practices
Define your loyalty program goals and objectives: Clearly outline what you want to achieve with your loyalty program, whether it's increasing customer retention, boosting customer lifetime value, or enhancing brand perception.
Example: Sephora's Beauty Insider loyalty program aims to reward frequent customers, drive repeat purchases, and gather valuable customer data for personalized marketing campaigns.
Understand your target audience: Delve into the demographics, preferences, and behaviors of your ideal customers to tailor your loyalty program rewards and benefits accordingly.
Example: Starbucks' My Starbucks Rewards program offers personalized rewards, free drinks, and exclusive offers based on customer preferences and purchase history.
Keep it simple and easy to understand: Design a loyalty program with clear and straightforward rules, tiers, and rewards structure to avoid confusing customers and deterring participation.
Example: Amazon's Prime loyalty program offers a simple two-tier structure with transparent benefits, including free two-day shipping, exclusive deals, and access to Prime Video.
Personalize the rewards and experiences: Offer personalized rewards and experiences that align with individual customer preferences and behaviors to enhance engagement and perceived value.
Example: Delta SkyMiles loyalty program allows members to redeem miles for personalized experiences like upgrades, access to Delta Sky Clubs, and exclusive events.
Provide multiple ways to earn and redeem points or rewards: Offer diverse options for earning and redeeming points or rewards to cater to different customer preferences and behaviors.
Example: Marriott Bonvoy loyalty program allows members to earn points through hotel stays, dining experiences, and partner activities, offering flexibility in redeeming rewards.
Communicate effectively and regularly: Keep your customers informed about their loyalty program status, point balances, special offers, and exclusive events to maintain engagement and excitement.
Example: The Body Shop's Love Your Body loyalty program sends personalized emails and notifications to inform members about their points balance, upcoming promotions, and exclusive access to new products.
Track, measure, and analyze: Continuously monitor key metrics like customer engagement, retention rates, and revenue generated from loyalty program members to evaluate its effectiveness and make data-driven adjustments.
Example: Hilton Honors loyalty program tracks member engagement, redemption patterns, and revenue contribution to refine its rewards structure and personalize marketing efforts.
Tools
Customer Relationship Management (CRM) Software: CRM software provides a centralized platform for managing customer data, interactions, and loyalty programs.
Example: Salesforce, HubSpot, and Zoho CRM are popular CRM platforms that offer comprehensive tools for loyalty program management.
Loyalty Program Management Platforms: These platforms specifically focus on managing loyalty programs, providing tools for creating and administering tiers, rewards, and marketing campaigns.
Example: Loopy Loyalty, Loyalty Lion, and Antavo are specialized platforms that offer advanced features for managing loyalty programs and optimizing customer engagement.
These best practices and tools can help businesses establish effective loyalty programs that foster customer loyalty, drive repeat business, and enhance brand reputation in the competitive marketplace. By understanding their customers, offering personalized rewards, and utilizing technology effectively, businesses can create loyalty programs that contribute to sustainable business growth and success.
And the 'HOW' of it?
How does Brand Scalers help you choose and manage right Loyalty and CRM tool?
Brand Scalers can help you choose and manage the right Loyalty and CRM tool by providing:
Expert guidance and tool recommendations
Custom implementation and training
Ongoing support and optimization
Data-driven insights and recommendations
ROI measurement and reporting
Cross-channel integration and personalization
Scalable solutions for future growth
Vendor management and negotiations
By partnering with Brand Scalers, businesses can make informed decisions about their Loyalty and CRM investment, maximizing the value of the tool and driving customer loyalty, retention, and business growth.
Video Production
The 'WHY' of it?
Why do you need videos for marketing your business?
In today's fast-paced world, an average consumer is more likely to watch a video than read a text article. That's why videos are essential for marketing your business. Videos allow you to connect with your audience on a more personal level, capture their attention, and deliver your message in a way that's both informative and engaging.
Here are just a few of the benefits of using videos for marketing:
Increased engagement: Videos are more likely to be shared and watched than other types of content. This means that you can reach a wider audience and get your message in front of more people.
Improved brand awareness: Videos can help you create a strong brand identity and make your business more memorable.
Higher conversion rates: Videos can persuade people to take action, such as making a purchase or signing up for your email list.
If you're not using videos to market your business, you're missing out on a huge opportunity to reach new customers and grow your business. So what are you waiting for? Start creating videos today!
The 'WHAT' of it?
What are the basics and advances of video production for marketing?
The Basics:
Captivating Storytelling: At the heart of effective video marketing lies the ability to tell a compelling story that resonates with your audience. Craft a narrative that highlights your brand's unique value proposition and showcases how your products or services can solve your audience's problems or fulfill their desires.
High-Quality Production: Regardless of your budget, prioritize high-quality production to ensure your videos are visually appealing and engaging. Invest in decent lighting, sound equipment, and editing software to create professional-looking videos that reflect your brand's image.
Clear Call-to-Action: Every video should have a clear call-to-action (CTA) that tells your audience what you want them to do next. Whether it's visiting your website, signing up for a newsletter, or making a purchase, make sure your CTA is prominent and easy to follow.
Advanced Techniques:
Explainer Videos: Explainer videos are a great way to introduce complex products or services in a simple and engaging way. Use animation, graphics, and a clear voiceover to break down complex concepts into easy-to-understand segments.
Product Demo Videos: Showcase your products or services in action with product demo videos. Highlight the key features and benefits of your offerings, and use visuals to demonstrate how they can be used to solve real-world problems.
Testimonial Videos: Build trust and credibility with testimonial videos featuring satisfied customers sharing their positive experiences with your brand. These authentic endorsements can significantly influence purchasing decisions.
Live Streaming Videos: Tap into the power of real-time engagement with live streaming videos. Host product launches, Q&A sessions, or behind-the-scenes glimpses to connect with your audience in a more personal and interactive way.
Interactive Videos: Create immersive experiences with interactive videos that allow viewers to control the narrative, make choices, or explore different paths. This personalized approach can boost engagement and make your videos more memorable.
And the 'HOW' of it?
How does Brand Scalers get you the right Videos?
We have experts from commercial film making, TV commercials to basic Instagram reels. Our expert show-biz videographers can do any kind of videography your business requires.
We have a full fledged studio for in-studio shooting to editing espertise to create world quality video content.
Movies & Serials Partnership
The 'WHY' of it?
Why to partner with Movies and Serials to market your brand?
Imagine your brand seamlessly integrated into the storyline of a popular movie or serial, reaching millions of viewers across India. That's the power of brand partnerships with movies and serials. These collaborations offer a unique opportunity to connect with your target audience on an emotional level, leveraging the popularity and reach of these entertainment platforms.
Here are some compelling reasons why partnering with movies and serials can be a game-changer for your brand marketing strategy:
Enhanced brand visibility: Movies and serials enjoy a massive viewership, providing your brand with a vast exposure platform. Your brand becomes associated with the popularity and appeal of the movie or serial, enhancing its visibility and reach.
Targeted reach and engagement: By partnering with movies and serials that align with your brand's target audience, you can ensure your message reaches the right people. The emotional connection viewers develop with the characters and storylines creates a receptive environment for brand messaging.
Stronger brand recall and association: Through subtle yet effective product placements, integrated storylines, or even title sponsorships, your brand becomes embedded in the minds of viewers. This creates a lasting impression and strengthens brand recall.
Enhanced brand credibility and trust: Partnering with popular movies and serials lends credibility to your brand, associating it with quality and entertainment. This association enhances brand trust and consumer perception.
Increased brand loyalty and advocacy: When viewers develop a positive connection with your brand through movies and serials, they are more likely to become loyal customers and even brand advocates, promoting your brand organically.
The 'WHAT' of it?
What are the trade secrets of Movie or Serial partnerships and integrations ?
In the world of marketing, movie or serial partnerships and integrations can be a powerful tool to reach a wide audience and make a lasting impression. But behind the scenes, there are some trade secrets that can make or break these collaborations.
Find the right fit: The first rule of movie or serial integrations is to find a project that aligns with your brand's values and target audience. Don't just jump on the bandwagon of the latest blockbuster; make sure the story, characters, and overall vibe resonate with your brand identity.
Go beyond product placement: Sure, product placement can be a part of the deal, but don't make it the sole focus. Instead, look for opportunities to integrate your brand into the narrative in a way that feels organic and adds value to the story.
Embrace storytelling: Remember, you're not just selling a product or service; you're telling a story. Use the power of filmmaking to connect with your audience on an emotional level and create a memorable experience that goes beyond mere advertising.
Partner with experts: Don't go it alone. Team up with experienced marketers and filmmakers who understand the nuances of movie or serial integrations. They can help you navigate the process, ensure a seamless integration, and maximize the impact of your partnership.
Measure and refine: Don't just throw money at a movie integration and hope for the best. Track the results, analyze the data, and use it to refine your approach for future collaborations.
And the 'HOW' of it?
How does Brand Scalers help you become part of right Movie or Serials?
Our strong connections in media and movie industry gives us an edge in getting various type of association with Movies and TV or OTT content.
We can help be part of an upcoming movie by an in-film integration to post production brand collaborations at very effective cost.
Concept based integrations are a key here to be natural in these collaborations, and we handle this end-to-end.
Celebrity Endorsement
The 'WHY' of it?
Why to use Celebrity endorsement for your Brand marekting?
In India, celebrity endorsements have always been a powerful way to connect with consumers and drive brand awareness. Celebrities are seen as aspirational figures, and their endorsement can make your brand seem more credible, trustworthy, and desirable.
Here are some of the benefits of using celebrity endorsements for your brand marketing in India:
Reach a wider audience: Celebrities have a large and engaged fan base, which can help you reach a wider audience and get your product or service in front of more people.
Build brand credibility: Celebrities are seen as experts in their fields, and their endorsement can give your brand a boost in credibility.
Generate buzz and excitement: Celebrities can help you create buzz and excitement around your brand, which can lead to increased sales.
The 'WHAT' of it?
What are the DOs and Don'ts of Celebrity Endorsement Campaign?
Do's
Create authentic content: Don't force the celebrity into a role they don't fit. Let their personality shine through and create content that feels natural and believable.
Focus on the message: Remember that the celebrity is there to amplify your brand's message, not overshadow it. Ensure the campaign focuses on your brand's unique selling points and benefits.
Measure and evaluate: Track the campaign's performance to see if it's achieving your goals. Use data-driven insights to refine your strategy and optimize future campaigns.
DON'Ts:
Overuse the celebrity: Don't bombard your audience with the celebrity's face. Use them sparingly and strategically to maintain the impact and avoid overexposure.
Make false claims: Don't let the celebrity endorse products or services they don't use or believe in. Authenticity is key to maintaining consumer trust.
Ignore your target audience: Don't just choose a celebrity based on their popularity. Consider your target audience's preferences and make sure the celebrity resonates with them.
Neglect your brand identity: Don't let the celebrity overshadow your brand. Ensure the campaign reinforces your brand's identity and values.
And the 'HOW' of it?
How does Brand Scalers get you the right Creatives & Content?
Celebrity selection is a major investment and decision making. We carefully look for a celebrity from various Genres like Movies, TV, Sports, Digital, etc. to find the right fit.
We understnad what kind of endorsement would be fitting for your brand - a simple digital film, or photo rights, or a full fledged endorsement.
Post this we negotiate on your behalf for the collaboration to get the best pricing and outcomes.
Website & App Development
The 'WHY' of it?
Why do you need a website or App for your business?
In today's digital age, having a website or app for your business is not just a good idea, it's essential. Here are a few reasons why:
Online presence: A website or app gives your business an online presence, making it easy for potential customers to find you. It's like having a 24/7 storefront that's always open and accessible to people all over the world.
Brand building: Your website or app is a reflection of your brand. It's where you can showcase your products or services, tell your story, and connect with your audience on a more personal level.
Customer engagement: A website or app can help you engage with your customers in a meaningful way. You can use it to provide customer support, share updates, and build a community around your brand.
Sales and marketing: A website or app can be a powerful tool for sales and marketing. You can use it to promote your products or services, collect leads, and drive sales.
Stay ahead of the competition: If your competitors have a website or app, you need one too. Otherwise, you're missing out on a lot of potential customers and opportunities.
The 'WHAT' of it?
What are the critical pieces to remember while developing an App or Website?
This is a very vast topic but we will try to capture the most important pieces from business perspective.
Define your goals and target audience: Clearly outline what you want to achieve with your app or website and identify the specific group of people you want to reach. This will guide your design, development, and marketing efforts.
Example: If you're developing an e-commerce website, your goals might be to increase online sales and reach a wider customer base. Your target audience would be potential customers who are interested in your products or services.
Create a user-friendly and visually appealing interface: Your app or website should be easy to navigate and visually appealing to attract users and keep them engaged. Consider factors like layout, color schemes, typography, and overall design consistency.
Example: A popular recipe website might use a clean and organized layout with high-quality images of food to make the browsing experience enjoyable for users.
Ensure seamless performance and functionality: Your app or website should be responsive, load quickly, and function smoothly across different devices and browsers. This will prevent user frustration and encourage them to return.
Example: A fitness app might use caching techniques to minimize loading times and ensure smooth transitions between different workout routines.
Prioritize content quality and relevance: Provide valuable, informative, and engaging content that aligns with your target audience's interests and needs. Regular updates and fresh content will keep users coming back for more.
Example: A travel blog might regularly publish articles with destination guides, travel tips, and personal experiences to attract and retain readers.
Implement effective marketing and promotion: Utilize various marketing channels, such as social media, search engine optimization (SEO), and targeted advertising, to reach your target audience and generate interest in your app or website.
Example: A mobile game developer might run social media contests and collaborate with gaming influencers to promote their app and attract downloads.
Gather and analyze user feedback: Continuously collect feedback from users through surveys, reviews, and analytics data to identify areas for improvement. Use this feedback to refine your app or website and enhance the user experience.
Example: An online learning platform might use in-app surveys to gather feedback on course content, navigation, and overall user experience.
Maintain regular updates and security: Regularly update your app or website with new features, bug fixes, and security patches to ensure optimal performance and protect user data.
Example: A financial app might prioritize security updates to safeguard sensitive financial information and maintain user trust.
Remember, developing a successful app or website requires a combination of technical expertise, business acumen, and a deep understanding of your target audience. By focusing on these critical pieces, you can create a digital product that resonates with users, achieves your business goals, and contributes to long-term success.
And the 'HOW' of it?
How does Brand Scalers help you develop a killer App or Website?
If you have every dealt with a tech team, then you must know the tech discussions can be very confusing for a business person and most of the tech development failure happen due to poor understadning of the subject on the both side.
We at Brand Scalers can be your voice on how to achieve your business goals with tech tools like Website or an App.
Many businesses today are selling online that means it is your shop, then where should a customer enter from, where should she go next and where should she end up for billing. All of these business visulazations for the development team can be outsourced to us.
This will save a lot of money, time and resources by avoiding development failures by having an expert handle it.
Photo Shoot
The 'WHY' of it?
Why do you need great photographs of your products and business?
In the age of online shopping, first impressions matter big time. And when it comes to making a good first impression, nothing beats great photographs of your products and business.
Think about it: when you're browsing online, are you more likely to click on a product with a blurry, low-quality photo? Or are you drawn to products with high-resolution, well-lit images that showcase all the details?
The answer is obvious: great photographs capture attention, convey quality, and make your products irresistible. They're not just about showing off your products; they're about telling a story, creating an emotional connection with your audience, and ultimately driving sales.
Here are just a few of the reasons why you need great photographs of your products and business:
Increased click-through rates: Great photos make your website and social media posts more visually appealing, encouraging people to click and learn more.
Improved conversion rates: When people can see your products in detail, they're more likely to trust them and make a purchase.
Enhanced brand perception: Great photos elevate your brand image, making your business look professional and trustworthy.
The 'WHAT' of it?
What are the attributes of High Quality Photo Shoot?
Clear Concept and Purpose: A high-quality photoshoot has a clear concept and purpose that aligns with the overall marketing goals. It should convey a specific message or emotion and connect with the target audience effectively.
Example: A fashion brand's photoshoot might showcase the latest collection, emphasizing the brand's style and target audience.
Professional Equipment and Lighting: High-quality photos require professional equipment, including cameras, lenses, lighting setups, and accessories. Proper lighting ensures well-lit subjects, while quality lenses capture sharp details and vibrant colors.
Example: A product photoshoot for a tech company might utilize studio lighting and high-resolution cameras to showcase the product's sleek design and intricate details.
Skilled Photographer and Crew: A high-quality photoshoot involves a skilled photographer and crew who possess technical expertise, artistic vision, and the ability to work collaboratively. They should understand the concept, direct the shoot effectively, and capture the desired aesthetic.
Example: A food photographer might collaborate with a food stylist to create visually appealing compositions that highlight the ingredients, textures, and flavors of the dishes.
Careful Subject Selection and Styling: High-quality photos involve careful selection of subjects, props, and styling elements that complement the overall concept. The subjects should be relevant to the brand or product, while the styling elements should enhance the visual appeal and reinforce the message.
Example: A portrait photoshoot for a fitness brand might feature athletes or fitness enthusiasts who embody the brand's values of health, wellness, and active lifestyles.
Attention to Detail and Post-Processing: High-quality photos require attention to detail throughout the process, including composition, framing, background selection, and post-processing adjustments. Post-processing enhances the image's quality, corrects any imperfections, and ensures the final result aligns with the desired aesthetic.
Example: A landscape photographer might carefully select a scenic location, capture the image during optimal lighting conditions, and use post-processing tools to adjust color balance, contrast, and sharpness.
Storytelling and Emotional Connection: High-quality photos go beyond mere aesthetics and strive to tell a story, evoke emotions, and create a connection with the viewer. They should capture the essence of the brand, product, or experience and leave a lasting impression.
Example: An animal welfare campaign might use emotional storytelling through photos that depict the unique personalities and heartwarming stories of rescued animals.
And the 'HOW' of it?
How does Brand Scalers get you the right photography services?
We have our own studio with best in class equipments to handle any kind of photography or videography.
Along with this we hire the best stylists suiting to the brand needs e.g. Food stylist for a food photography, fashion stylist for an apparel brand shoot
And we know what attributes of a photograph we need in line with our brand campaigns.
Search Engine Optimization
The 'WHY' of it?
Why do you need world class SEO for your business?
Imagine your business as a hidden gem tucked away in a bustling city. Without a proper map or directions, no one will ever find your amazing products or services. That's where world-class SEO comes in.
Think of SEO as the ultimate signpost, guiding potential customers right to your doorstep. It's about making your website visible, accessible, and relevant to the people searching for the solutions you offer.
Here's why world-class SEO is a must-have for your business:
Visibility: When you rank high in search results, you become more visible to potential customers actively seeking the products or services you provide.
Credibility: A strong SEO presence establishes your business as an authority in your industry, building trust and confidence among potential customers.
Traffic: Effective SEO drives more relevant traffic to your website, increasing the chances of converting visitors into loyal customers.
Cost-Effectiveness: SEO is a relatively low-cost marketing strategy compared to traditional advertising methods, offering long-term returns on investment.
Measurable Results: SEO performance can be tracked and analyzed, allowing you to measure its impact on website traffic, conversions, and overall business growth.
The 'WHAT' of it?
What are the basics and advance aspects of SEO?
SEO Basics
SEO, or search engine optimization, is the process of improving the ranking of a website on search engine results pages (SERPs) to increase organic traffic and visibility. It involves a variety of techniques, both on-page and off-page, that help search engines understand what your website is about and why it should be relevant to searchers' queries.
On-page SEO:
Keyword research: Identify relevant keywords that your target audience is searching for and incorporate them naturally into your website's content.
Content optimization: Create high-quality, informative, and engaging content that is relevant to your target keywords.
Technical SEO: Ensure your website is technically sound and easy for search engines to crawl and index. This includes factors like site speed, mobile-friendliness, and structured data.
Off-page SEO:
Link building: Build backlinks from reputable websites to your own to signal authority and credibility to search engines.
Social media engagement: Actively participate in social media and encourage sharing of your website's content.
Brand mentions and reputation management: Build a positive online reputation for your brand by responding to reviews, addressing negative feedback, and engaging in industry conversations.
Advanced SEO Aspects
Technical SEO:
Schema markup: Use schema markup to provide structured data about your website's content, helping search engines better understand and display it.
Site speed optimization: Optimize your website's loading speed to improve user experience and search engine rankings.
Mobile-first indexing: Ensure your website is optimized for mobile devices, as Google now prioritizes mobile-first indexing.
Content SEO:
Content depth and comprehensiveness: Create in-depth and comprehensive content that covers a topic exhaustively, providing value to searchers.
Content freshness: Regularly update your content with new information and insights to demonstrate continued relevance.
Content localization: Localize your content for specific regions or languages to reach a wider audience and improve local search rankings.
SEO Tools and Resources:
Google Search Console: Use Google Search Console to monitor your website's performance, identify issues, and receive insights from Google directly.
SEO tools like Ahrefs, Semrush, and Moz: Utilize SEO tools to conduct keyword research, analyze backlinks, track rankings, and audit your website's technical SEO.
Google Analytics: Track website traffic, user behavior, and conversion rates to measure the effectiveness of your SEO efforts.
And the 'HOW' of it?
How does Brand Scalers get the right SEO for your business?
Here's how we can help you level the playing field with the big guys:
SEO Expertise on Tap: Brand Scalers have a deep understanding of the ever-changing SEO landscape and know exactly what it takes to rank high on search engine results pages (SERPs). They'll guide you through the maze of SEO strategies, from keyword research to technical SEO.
Tailored Strategies for Your Brand: Unlike those cookie-cutter SEO agencies, Brand Scalers take the time to get to know your brand, your target audience, and your unique business goals. They'll craft an SEO strategy that's perfectly aligned with your brand's identity and helps you reach your target customers.
Data-Driven Insights: Brand Scalers aren't just about guesswork and intuition. They'll use data and analytics to track your SEO progress, identify areas for improvement, and optimize your strategies for maximum impact.
Scalable Solutions for Growth: As your brand grows, your SEO needs will evolve. Brand Scalers can provide scalable solutions that adapt to your changing needs, ensuring your SEO remains effective as your business expands.
Market Research
The 'WHY' of it?
Why does a business need to have insights via Market research?
Market research isn't just about numbers and spreadsheets; it's about understanding people. It's about learning what they want, what they need, and what they're actually willing to pay for. Without this understanding, you're just guessing in the dark.
Think about it this way: If you're going to build a house, you wouldn't just start hammering nails without a blueprint, right? You'd take the time to understand the needs of the people who will live in the house, the layout of the land, and the materials you'll need to use.
Market research is like the blueprint for your business. It helps you understand your market, your customers, and your competition so you can make informed decisions about your products, your marketing, and your pricing.
Without market research, you're at risk of building a business that nobody wants. You might spend a lot of money on marketing and product development, but if you're not giving people what they want, you're not going to succeed.
So, if you're serious about building a successful business, don't skip the market research. It's one of the most important investments you can make."
The 'WHAT' of it?
What are the Must-Know of the market research for a brand?
Sure, here are the must-know aspects of market research for a small brand.
Identify Your Target Audience: Understand your ideal customer's demographics, interests, and behavior. Use tools like SurveyMonkey or Google Forms to conduct surveys and collect data from your target audience.
Analyze customer reviews and online conversations to gain insights into their needs, preferences, and pain points. Use tools like Brand24 or Sprout Social to monitor social media mentions and track customer feedback.
Define Your Unique Selling Proposition (USP): Pinpoint what makes your brand stand out from competitors. Use tools like BuzzSumo or Ahrefs to analyze competitors' content and identify gaps in the market. Conduct competitor analysis to understand their strengths, weaknesses, and positioning. Use tools like Semrush or Ubersuggest to track competitor keywords and backlink profiles.
Understand Market Trends and Opportunities: Stay updated on industry trends, consumer behavior shifts, and emerging technologies. Use tools like Google Trends or TrendHunter to monitor popular search terms and identify emerging trends. Analyze market potential and identify untapped opportunities for your brand. Use tools like Euromonitor or Statista to access market research reports and industry data.
Gather Data on Customer Needs and Preferences: Conduct surveys, focus groups, and interviews to gather qualitative and quantitative data from your target audience. Use tools like Qualtrics or Mopinion to create and manage online surveys. Analyze customer feedback from social media, online reviews, and customer service interactions. Use tools like Mention or Meltwater to track customer feedback across various channels.
Measure the Effectiveness of Your Marketing Efforts: Track website traffic, conversion rates, and social media engagement to measure the impact of your marketing campaigns. Use tools like Google Analytics or Hootsuite to monitor website traffic and social media performance. Conduct A/B testing to optimize your website design, email campaigns, and landing pages. Use tools like Optimizely or VWO to create and manage A/B tests.
Remember, market research is an ongoing process that provides valuable insights to help small brands make informed decisions, refine their strategies, and achieve their business goals. By utilizing the right tools and techniques, small brands can effectively navigate the competitive landscape and position themselves for success.
And the 'HOW' of it?
How does Brand Scalers helps you in getting right brand and consumer insights?
We have a very deep understanding on insights and research process. Our team has conducted numerous qualitative and quantitative researches with thousands of consumers.
We can help you not only do the research but also find the unsaid insights from a consumer.
And this can be done with cost effective tech based tools or an old school in-depth interviews.
Online Reputation Management
The 'WHY' of it?
Why do businesses need to be wary of their online reputation?
Your online reputation is like your digital persona, shaping how people perceive your business. In today's interconnected world, a negative online reputation can quickly spread, damaging your brand image, driving away customers, and hindering your business growth.
Just as you care about your personal reputation, your business's online reputation is equally crucial. Here's why you need to be wary of it:
First impressions matter: In the digital age, most customers research businesses online before making a purchase. Negative reviews, social media controversies, or outdated content can create a negative first impression, deterring potential customers and harming your brand's credibility.
Trust is essential: Consumers are more likely to trust and engage with businesses that have a positive online reputation. If your online presence is tainted with negative feedback or misinformation, it can erode trust and dissuade customers from doing business with you.
Damage control is costly: Negative online reviews can take time and effort to address and repair. It's far easier to prevent reputational damage by proactively monitoring online mentions and responding promptly to negative feedback.
Protecting your brand's value: Your brand's online reputation is an intangible asset that holds significant value. A strong reputation can attract new customers, increase customer loyalty, and boost your brand's overall worth.
Remember, your online reputation is not just about avoiding negative feedback; it's about actively cultivating a positive and trustworthy image for your business. By actively managing your online presence, you can protect your brand's reputation, enhance customer trust, and pave the way for long-term success.
The 'WHAT' of it?
What are the various aspects of Online Reputation Management for a small brand or a startup?
Monitor Online Mentions and Reviews: Set up Google Alerts or use tools like Brand24 or Mention to track mentions of your brand name, keywords, and industry-related terms across the web. Regularly review online reviews on platforms like Google My Business, Yelp, and TripAdvisor to identify customer feedback and address any concerns promptly.
Respond to Online Reviews and Feedback: Respond to both positive and negative reviews in a timely and professional manner. Express gratitude for positive reviews and acknowledge any concerns or issues raised in negative reviews. Offer solutions to address customer problems and demonstrate your commitment to customer satisfaction.
Create Positive Online Content: Develop high-quality and informative content, such as blog posts, articles, and social media posts, to showcase your brand's expertise and establish a positive online presence. Share customer testimonials, case studies, and positive feedback to highlight your brand's value and build trust with potential customers.
Engage with Your Online Community: Actively participate in social media conversations, industry forums, and relevant online communities. Respond to comments, answer questions, and provide helpful insights to build relationships with your audience and foster a positive online reputation.
Use Free ORM Tools:
Google Alerts: Set up alerts to track mentions of your brand across the web.
Reputation.com: Monitor your online reputation across various platforms and manage customer reviews. Brand24: Track brand mentions, analyze sentiment, and identify influencers in your industry.
Build Strong Relationships with Influencers: Identify and collaborate with influencers in your niche or industry who align with your brand's values and target audience. Partner with influencers on content creation, product reviews, and social media campaigns to amplify your positive brand message.
Address Negative Feedback Proactively: Don't ignore negative online reviews or feedback. Respond promptly and professionally, addressing the specific issues raised and offering solutions or apologies as appropriate. Take negative feedback as an opportunity to improve your products, services, or customer service.
Encourage Positive Reviews: Make it easy for customers to leave reviews by providing clear instructions and links to review platforms. Respond to positive reviews with gratitude and appreciation. Showcase positive reviews on your website and social media channels to enhance your brand's credibility.
And the 'HOW' of it?
How does Brand Scalers get you the right Creatives & Content?
Our experts at Brand Scalers know that for a small or mid size business it is difficult to invest in costly ORM tools and processes. But we also know the importance of it.
Today consumers google everything before buying, so if your online reputation is marred with poor reviews and ratings then most likey you are going to lose the sales. Won't you?
We could help you manage Ratings, Reviews, Mentions across platforms like GMB, E-comm, Review Platforms or anywhere else.